We created a fast-paced and dynamic commercial bringing Uludağ Gazoz Original, Zero Sugar, and Orange together with EuroLeague players as part of the brand’s sponsorship. The objective was to combine the distinctive character of each product with the energy of basketball and build a strong, internationally relevant communication world.
As the agency partner, we managed the entire process, from creative development and production planning to directing the season-opening media day shoots across nine countries and 17 teams. We brought each product to life through 3D animation and paired it with the players in a visual world tailored to its unique flavour, resulting in a cohesive commercial driven by the pace and energy of EuroLeague basketball.
