For Uludağ Frutti Extra, we turned flavour into a visual experience shaped by the energy of EuroLeague basketball.
Built around Forest Fruits, Lime, and Mandarin, the commercial gives each flavour its own distinctive world, combining EuroLeague players with bold 3D animations, vibrant colours, and dynamic transitions. Rather than simply placing the product alongside the game, we used the character of each flavour to shape the visual language of the film.
From concept development and production to directing media day shoots with 17 teams across nine countries, we led the project from start to finish. The result brings three different flavours into one energetic universe, connecting the colourful personality of Frutti Extra with the speed, movement, and attitude of EuroLeague basketball.
