Our objective for the launch of Uludağ Frutti’s three new flavours was to bring the products’ colourful, energetic, and playful world to life through a bold visual narrative. The project aimed to introduce the new flavours in an eye-catching way, reflect the distinctive character of each one, and create a memorable launch film aligned with Frutti’s young and dynamic brand identity.
As the agency partner, we managed the entire process, from the creative concept and visual direction to storyboarding, design, animation, and post-production. By combining 3D product animation with 2D motion graphics, we created a rhythmic visual experience enriched with fruit elements, vibrant colour transitions, kinetic typography, and dynamic compositions. The result was a lively, entertaining, and high-energy announcement film that introduced Uludağ Frutti’s three new flavours in a distinctive and memorable way.
